Alex McEachern
The simple way to calculate customer lifetime value
How do you calculate customer lifetime value (LTV)? What if I told you there is no “right” way to calculate it, only your way of...
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Alex McEachern
- Jan 30, 2021
- 5 min
How do I know my loyalty program is working? Redemption rate.
Members see value when they get a reward not when they earn points. Here is how to get more people earning rewards.
Alex McEachern
- Jan 9, 2021
- 5 min
Purchase frequency: The biggest unlock for retention marketing
You can't pick your retention marketing tactics without knowing your purchase frequency.
Alex McEachern
- Jan 1, 2021
- 5 min
The benefits of a pre-purchase engagement loop
Are you looking to buy something every time you pick up your phone or jump on your computer? I know you aren’t. But, you are almost...
Alex McEachern
- Dec 20, 2020
- 5 min
The ecommerce retention matrix
The retention matrix is the foundational piece every marketer needs to bet the best retention marketer.
Alex McEachern
- Aug 2, 2020
- 6 min
Why most VIP programs fail
Too many brands shut their VIP program down before they see results. Here's why.
Alex McEachern
- Jul 25, 2020
- 5 min
Do you have an audience or a community?
Whats the difference and can I turn my audience into a community?
Alex McEachern
- Dec 9, 2019
- 6 min
How to structure a loyalty program that motivates your customers
A loyalty program is only effective if your customers are motivated to engage. Here is how to build one that motivates!
Alex McEachern
- Nov 27, 2019
- 4 min
Black Friday discounting makes no sense in ecommerce, here is why
The ecommerce world has become obsessed with Black Friday discounts, but do they work? There is a ton of support to say we should stop!
Alex McEachern
- Nov 17, 2019
- 5 min
Building loyalty by focusing on what your competition doesn't
Building a hoard of raving fans starts with focus. A focus on what truly sets your product or business apart from the competition. If you...
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