The simple way to calculate customer lifetime value
How do you calculate customer lifetime value (LTV)? What if I told you there is no “right” way to calculate it, only your way of...
The simple way to calculate customer lifetime value
How do I know my loyalty program is working? Redemption rate.
Purchase frequency: The biggest unlock for retention marketing
The benefits of a pre-purchase engagement loop
The ecommerce retention matrix
Why most VIP programs fail
Do you have an audience or a community?
How to structure a loyalty program that motivates your customers
Black Friday discounting makes no sense in ecommerce, here is why
Building loyalty by focusing on what your competition doesn't